Already a well-established maternity fashion brand internationally, Séraphine has significant growth plans for the future, selecting our specialist PrimaNet system to underpin this growth. Séraphine has dressed some very famous bumps, from celebrities like Gwen Stefani and Mila Kunis, to the Royal Family including the Duchess of Cambridge!

Trading for over 10 years, Séraphine has grown from a single flagship boutique in London Kensington into a truly multi channel business with international distribution via its own retail stores, a wholesale distribution network and ecommerce platforms. The business is expanding all these channels and won the Queen’s Award for Enterprise 2015 in recognition of their commercial success across international markets. As the brand moves forward to increase international and domestic presence, the Séraphine team recognised the need to review their business processes for the next phase of business development.

One of the key criteria during the selection process was to find a solution provider who would work closely with them to establish the right business processes for their ambitions and deliver a proven, scalable platform to match. Our industry-specific system therefore enables complete visibility across all channels with tight stock control across their international supply chain. Combined with our specialist industry expertise and partnership approach, we were able to provide a fully integrated solution with tangible business benefits for Séraphine.

“It is great to have Séraphine on board. It is an exciting and established brand with a forward strategic vision. We will use our expertise in this sector to bring truly world-class processes and IT solutions to Séraphine, and we look forward to building a long lasting, meaningful partnership.”