What personal information do we collect from the people that visit our blog, website or app?
When registering your details on our site you may be asked to enter your name, email address, mailing address or other details to help you with your experience.
When do we collect information?
We collect information from you when you fill out a form or enter information on our site or contact us via phone or email.
How do we use your information?
We may use the information we collect from you when you register, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To personalise your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To ask for ratings and reviews of services or products
• To follow up after correspondence (live chat, email or phone inquiries)
How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
Do we use ‘cookies’?
• Understand and save user’s preferences for future visits.
• Keep track of advertisements.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since all browsers are different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off it will not turn off any of the features of the site.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
We use various products and features provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
Google Tag Manager
For reasons of transparency please note that we use the Google Tag Manager. The Google Tag Manager itself does not collect personal data. It facilitates the integration and management of our tags. Tags are small code elements which serve to measure traffic and visitor behaviour, to detect the impact of online advertising or to test and optimize our websites. For further information about the Google Tag Manager visit: https://www.google.com/intl/de/tagmanager/use-policy.html
This website uses the analytics service Google Analytics. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.We draw your attention to the fact that Google Analytics is supplemented by the code “gat._anonymizeIp();” on this website to guarantee the anonymised collection of IP addresses (so called IP-masking).
Google Dynamic Remarketing
We use Google Dynamic Remarketing to advertise Prima Solutions across the Internet, in particular on the Google Display Network. Dynamic remarketing will display ads to you based on what parts of our websites you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that “This user visited a particular page, so shows them ads relating to that page.” Google Dynamic Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
DoubleClick by Google
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:
Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.
Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).
Hotjar is an Analysis and Feedback tool provided by Hotjar Ltd (Level 2,St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe) that reveals the online behaviour and feedback of website’s visitors. Hotjar uses a tracking code, which collects your information and transmits this to their servers based in Ireland. The following information may be collected through your device and browser:
- your device’s IP address (collected and stored in an anonymized format);
- device screen size;
- device type (unique device identifiers) and browser information;
- geographic location (country only);
- preferred language used to display the webpage.
- We only use this Information to improve the functionality of our websites and make them more user-friendly, more valuable and simpler for you to use.
California Online Privacy Protection Act
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Can change your personal information:
• By emailing us
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It’s also important to note that we allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
• Within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at
firstname.lastname@example.org and we will promptly remove you from ALL correspondence.
Data about you may be provided to us in a number of ways: either through statistical analytics from browsing our website, from personal and organisational information that you choose to supply us with via our contact form, document download, mailing list subscription or call back request. This data may be used by Prima Solutions Ltd for marketing and administration purposes.
Should you wish to have the information we hold about you or your company removed, please contact us at: email@example.com . You may receive post or electronic mailings from us, whether by request or if we feel it may be of interest to you. If you would prefer to be removed from our mailing lists, then please contact us at the email address given above.
Prima Solutions Ltd does not give or sell the information of our website users to any third parties.
Under the new data protection law starting in May 2018 we have a number of lawful reasons that we can use (or ‘process’) your personal information.
One of the lawful reasons is called ‘legitimate interests’.
We process personal information for certain legitimate business purposes, which include some or all of the following:
- where the processing enables us to enhance, modify, personalise or otherwise improve our services / communications for the benefit of our customers
- to identify and prevent fraud
- to enhance the security of our network and information systems
- to better understand how people interact with our websites
- to provide marketing communications which we think will be of interest to you
- to determine the effectiveness of promotional campaigns and advertising.
Whenever we process data for these purposes we will ensure that we always keep your Personal Data rights in high regard and take account of these rights. You have the right to object to this processing if you wish, and if you wish to do so please email firstname.lastname@example.org
Please bear in mind that if you object this may affect our ability to carry out tasks above for your benefit.
Prima Solutions Ltd
Loughborough Technology Park,
Oakwood Dr, Ashby Rd,
Tel: 01509 232200