Dubarry

Established in 1937 with a reputation for combining excellent design with unrivalled quality to deliver world-class footwear, clothing and accessories for the yachting, clothing and lifestyle sectors, Dubarry stands for craftsmanship, quality and style, as resonated throughout their range. Excelling in the use of GORE-TEX® lining with an internationally award-winning NonSlip-NonMarking™ sailing outsole saw Dubarry become the footwear choice for leading global yachtsmen and women. Now, the company has comprehensive collections of footwear, clothing and accessories to meet consumer requirements across all seasons.

Dubarry has always managed to address the requirements of tradition, technology, style, comfort and function to become market leader, producing strong growth across Ireland, the UK, Europe and USA. With such phenomenal success and growth, Dubarry needed to review it’s business systems and processes, looking to partner with a proven supplier to support and facilitate their continuing success. The company needed a system not only for efficient and effective business processes, but also offering flexibility and agility with business expansion.

After a methodical consultation process, Dubarry chose to partner with us to implement PrimaNet, covering all aspects of the business from stock control to order management, sales analysis, product development and business intelligence. Offering a real-time, centralised solution to support all channels-to-market, our specialist software allows Dubarry to expand globally through multichannel development whilst bringing rapid returns on investment.

“We felt comfortable with the team from the beginning; it was clear that Prima Solutions are specialists in their field and are a trusted and proven supplier with fantastic references. The size and focus of their expert team was also an attractive contributor. It was obvious from the start that everyone really understood our requirements and could add a great deal of value to the process, by translating our requirements into great business solutions.”

MICHAEL LARKIN
FINANCIAL DIRECTOR

“The sales presentations were great. We found them a very valuable use of our time, as our questions were expertly answered and we were further assured that Prima Solutions knew what they were talking about!”

MICHAEL LARKIN
FINANCIAL DIRECTOR