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Established in 1937 with a reputation for combining excellent design with unrivalled quality to deliver world-class footwear, clothing and accessories for the yachting, clothing and lifestyle sectors, Dubarry stands for craftsmanship, quality and style, as resonated throughout their range. Excelling in the use of GORE-TEX® lining with an internationally award-winning NonSlip-NonMarking™ sailing outsole saw Dubarry become the footwear choice for leading global yachtsmen and women. Now, the company has comprehensive collections of footwear, clothing and accessories to meet consumer requirements across all seasons.

Dubarry has always managed to address the requirements of tradition, technology, style, comfort and function to become market leader, producing strong growth across Ireland, the UK, Europe and USA. With such phenomenal success and growth, Dubarry needed to review it’s business systems and processes, looking to partner with a proven supplier to support and facilitate their continuing success. The company needed a system not only for efficient and effective business processes, but also offering flexibility and agility with business expansion.

After a methodical consultation process, Dubarry chose to partner with us to implement PrimaNet, covering all aspects of the business from stock control to order management, sales analysis, product development and business intelligence. Offering a real-time, centralised solution to support all channels-to-market, our specialist software allows Dubarry to expand globally through multi channel development whilst bringing rapid returns on investment.

Find out how we delivered significant business benefits for Dubarry