Aykroyd and Sons

Founded by John Henry Aykroyd in 1912, Aykroyd & Sons is a leading UK manufacturer and distributor of licensed nightwear and swimwear.

The business has developed over the years, strengthening significant partnerships with a considerable portfolio of world famous International Licensing organisations and brands such as Walt Disney Co, Warner Brothers and 20th Century Fox.

Supplying huge retailers like M&S, Tesco, Sainsbury’s and Primark, Aykroyd’s needed complete control over all aspects of their product development processes and systems.

PrimaNet was chosen after discovering how much time could be saved with a system that handles all stages of each product’s critical path whilst also handling costs and projected royalties.

When Aykroyd’s buy a license for a character line, the PrimaNet product development module calculates the projected royalties against agreed royalty guarantee figures, throughout the entire product development process to provide a clear and accurate projection of how a product is performing against its royalty costs.

PrimaNet’s accounting and reporting software delivers a great return on investment, reporting has moved from an entirely manual process with PrimaNet Business Objects turning days worth of work necessary for the business’ reports into a task that takes just minutes.