- 100+ LICENSE PROPERTIES AVAILABLE
- 80+ PRODUCT DESIGNS
Founded by John Henry Aykroyd in 1912, Aykroyd & Sons is a leading UK manufacturer and distributor of licensed nightwear and swimwear.
The business has developed over the years, strengthening significant partnerships with a considerable portfolio of world famous International Licensing organisations and brands such as Walt Disney Co, Warner Brothers and 20th Century Fox.
Supplying huge retailers like M&S, Tesco, Sainsbury’s and Primark, Aykroyd’s needed complete control over all aspects of their product development processes and systems.
PrimaNet was chosen after discovering how much time could be saved with a system that handles all stages of each product’s critical path whilst also handling costs and projected royalties.
When Aykroyd’s buy a license for a character line, the PrimaNet product development module calculates the projected royalties against agreed royalty guarantee figures, throughout the entire product development process to provide a clear and accurate projection of how a product is performing against its royalty costs.
PrimaNet’s accounting and reporting software delivers a great return on investment, reporting has moved from an entirely manual process with PrimaNet Business Objects turning days worth of work necessary for the business’ reports into a task that takes just minutes.
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"The simple fact is the business could not function the way it does without the product development system. The time it takes from concept to completion of products is astounding in comparison to how it worked before – it takes less than half the time from start to finish! Whilst our processes have always been smooth and well thought out, PrimaNet adds a whole other level of efficiency across not only product development, but now our entire business."
JOINT MANAGING DIRECTOR
"We knew that Prima specialised in business systems for the clothing and textiles market, which is why we first spoke to them. After just a few conversations we could see that we had made an excellent choice, as not only does the system do everything that we needed and more – but the people really listen and know what they’re talking about too."
JOINT MANAGING DIRECTOR