In a recent article from Telegraph Fashion by Lisa Armstrong, Sir Paul Smith announced that the order books for the Autumn 2021 collection have made a rebound.
Although the British economy shrank by 2.9% in January, Paul Smith have seen online sales increase by 60% and their Asian franchises sales almost at pre-Covid levels.
Forced to find new ways of working, the team at Paul Smith were able to focus on what people really want to wear for the new routines they’ve all developed.
Paul Smith’s recovery echoes the even more robust performances of Dior and Louis Vuitton which have both enjoyed double digit growth for the past year.
Visit the Paul Smith website here
Lisa Armstrong’s column appears each Saturday in The Saturday Telegraph and is published online every Saturday at 6am on Telegraph Fashion.
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