In a recent article from Telegraph Fashion by Lisa Armstrong, Sir Paul Smith announced that the order books for the Autumn 2021 collection have made a rebound.
Although the British economy shrank by 2.9% in January, Paul Smith have seen online sales increase by 60% and their Asian franchises sales almost at pre-Covid levels.
Forced to find new ways of working, the team at Paul Smith were able to focus on what people really want to wear for the new routines they’ve all developed.
Paul Smith’s recovery echoes the even more robust performances of Dior and Louis Vuitton which have both enjoyed double digit growth for the past year.
Visit the Paul Smith website here
Lisa Armstrong’s column appears each Saturday in The Saturday Telegraph and is published online every Saturday at 6am on Telegraph Fashion.
More news
Entry for the Prima Tiger Cup 2022/23 Season is now open! - Could your team earn the chance to play at Mattioli Woods Welford Road? The Prima Tiger… read more
Prima Tiger Cup Winners Announced - Teams from across the Leicester Tigers region enjoyed their Prima Tiger Cup Celebration Day with… read more
Every year we give our employees the opportunity to vote for a charity close to their heart for […]
As keen supporters of the “Get Busy Living” centre to help with the amazing work that Matt Hampson […]