TDP Textiles has recently been featured in Licensingsource.net talking about how they have dealt with the pandemic as a business, new & exciting licenses they’ve signed & how important sustainability is to TDP.
Head of licensing, Dean Greasley, and Lorraine Westbury, director of corporate social responsibility was interviewed about the licensee’s ethical approach to business and how 2020 has been.
TDP like others feared the worst, particularly as many customers knee-jerk reaction was to cancel or postpone orders.
Since the initial response, the business has received a superb reaction to the fact that they carry a huge range of products in stock in the UK. Sales of these to their rapidly growing online customers and existing independents was incredible and they’ve since been able to help some of the major bricks and mortar retailers too.
Overall, the business is now solid but with a little hangover from the disruption of the first lockdown delays and cancellations. The success of their stock range has given them the confidence to increase this even further as they finish the year, knowing many retailers have a shortage of stock. Through continued and regular contact with their licensor partners the business has been able to secure some major new signings too, including Peppa Pig and Hey Dugee pre-school brands and Cocomelon and Nintendo Animal Crossing in nightwear and underwear.
Communications with licensors have not only continued but have strengthened – for instance due to an increased sharing of imagery, rather than physical samples, the processing of component approvals has been extremely efficient. This has facilitated a faster, more effective approval process, which in turn has improved critical path management.
COVID-19 has intensified the need for more complete and accurate supply chain data. TDP’s primary concern has been to ensure production is manufactured and delivered in a safe and ethical way and supported its factories by maintaining committed capacity.
Another key consideration is the affect the pandemic is having on the people working in their supply chains, the impact on health and financial impact (food, rent, other necessities).
The business was never closed. Both branches of TDP (UK and India) have remained open since the start of the pandemic. Even during the period of lockdown in India, the lines of transparent communication stayed open between the UK and Indian teams, enabling TDP to continue day-to-day activity with the confidence of sharing accurate information with licensors and customers.
Virtual meetings between TDP UK and TDP India, including factories, are now the ‘norm’ and have proven to be a valuable tool during this time of restricted travel.
The first lockdown gave them an opportunity to review and adjust their operating practices to optimise the benefit of having their two offices, and the changes implemented are now ‘day-to-day’ practice for the teams.
Sustainability is a major issue; it was before the pandemic and continues to be so. Their office in India is now 100% powered by solar energy and the water used is processed through our own water filtration plant. Their card point of sale on our own brand product is now entirely Forest Stewardship Council (FSC) sourced. Disposable packaging is considered from the design stage with an agenda to simply reduce, use recyclable component, or consider a recyclable alternative.
A partnership between a customer and its suppliers can be as important as the products and services a supplier provides. TDP Textiles and Prima Solutions both agree that the effective partnership that has built up between them for over 25 years has made a huge difference and continues to deliver substantial mutual benefit.
PrimaNet Product Development gives the business complete control and manages royalty costs for license-based products. Every time the company buys a license for a character line, the application calculates the projected royalties against agreed royalty guarantee figures throughout the entire process. This ensures that the business always has an accurate projection of how the product is performing against the royalty costs.
TDP are a market leader in the UK apparel market, supplying globally recognised entertainment, branded and sports licensed clothing to all the UK’s best-known retailers. Their trusted relationships with some of the world’s largest licensors of consumer products is second to none and is built on the solid foundations of product quality, financial performance, and ethical sourcing.
Read the full interview in the link below:
Visit the TDP website here: https://www.tdptextiles.com/
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