Paul Smith

In business for over 40 years, the iconic and well-renowned British fashion designer Paul Smith selected Prima Solutions in 2015 as its technology and process partner to underpin the next phase of global growth. An international business operating in 71 countries across multiple channels, Paul Smith offers complete collections of high quality clothing, footwear and accessories for men, women and children, generating an annual turnover in excess of £200m.

Paul Smith has identified the importance of establishing an IT solution that will support it’s plans for continued business development and growth over the next 10 years. Our partnership will touch all areas of the business delivering more efficient processes, maintaining customers at the heart of everything they do and creating a single view of customers, products, service, stock, financials and all other key performance data.

Meeting these needs perfectly, our PrimaNet system enables synergies between sales channels, which will allow Paul Smith to optimise their stock levels with a single view of the stock position and a central repository for all key business operations and data. The new system will produce a fully integrated business solution to support their ambitious objectives of global growth via store expansion and enhanced retail and wholesale customer interaction while supporting ongoing customer trading activities. From a strategic viewpoint, the system will re-balance business intelligence by providing the appropriate reporting cube structures and managing report distribution to provide a platform for future growth at Paul Smith.