The luxury British brand established in the 1970s, Mulberry is renowned worldwide for its craftsmanship and quality with rapidly growing demand for it’s high quality products. The brand is traditionally famous for an extensive line of luxury bags for men and women that combine stylish design with the finest leathers and detailing. Whilst 90% of sales are generated from core accessories products, Mulberry has also grown to encompass womenswear, menswear, interior design soft furnishings and wall coverings.
With growth, structural change and the challenges of multichannel afoot, Mulberry needed to streamline their business operations to support their ambitious growth plans. The goal was to implement an enterprise-wide and completely integrated business solution where data processing was done online using one core database, to improve efficiency and reduce errors. Electing a steering committee with managers from all business areas, a detailed decision-making process was undertaken with demonstrations, workshops and evaluations, from which PrimaNet was chosen as the ultimate solution with our team’s specialist expertise.
As part of a substantial change programme, PrimaNet replaced all of Mulberry’s operational systems including retail, merchandising, wholesale and distribution, planning, manufacturing and sourcing. Significant pre-implementation testing and a comprehensive management process helped us to minimise the risks of such an intensively large project.
By working proactively with Mulberry, challenging their assumptions and providing strategic input to managing business and process change to meet the challenges of modern multichannel, we were able to build a solid relationship with them to support the whole project process. The project has delivered significant benefits to Mulberry with increased visibility, flexibility and efficiencies to streamline their operations and fulfil their objectives.
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“Prima’s sector experience and knowledge meant that, as much as possible, we were able to use the PrimaNet solution out-of-the box. The project team had a good understanding of our industry across all disciplines and invested the time to work with us and understand our specific business needs. This enabled Prima to deliver bespoke requirements where necessary.”
“It wasn’t just down to the capabilities of the product – from initial consultation, we have had a very good relationship with Prima’s dedicated project team who have been extremely responsive and supportive throughout the whole process.”
“Our front line users have been really impressed by the increased visibility and flexibility of the PrimaNet system. We are reaping the benefits of efficiencies gained through more streamlined processing. This means that staff can be more effective and proactive, adding real value to the business rather than being tied up with data processing.”
“The Prima Solution is a key element in delivering our business objectives.”