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    Mulberry

    • 100+ STOCKISTS AROUND THE WORLD
    • 10,000 BAGS REPAIRED OR RENEWED EACH YEAR
    PrimaNet's system has enabled Mulberry to establish a European distribution facility to support online sales post-Brexit.
    BACKGROUND

    Luxury British brand Mulberry was established in the 1970s and is renowned worldwide for its craftsmanship and quality. The brand is famous for an extensive line of luxury bags for men and women that combine stylish design with the finest leathers and detailing.

    To celebrate the brand’s 50th anniversary they have launched a number of collaborations with the most visionary designers of their generation.

    Sustainability is also a key area for Mulberry. In addition to the repair service they offer, the brand felt they needed to take a more active role and launched the Mulberry Exchange. Designed to match authenticated and beautifully restored classics with a new owner, ensuring that a humble bag can have many lives.

    PARTNERING WITH PRIMA

    With growth, structural change and the challenges of multi- channel trading, Mulberry needed to streamline their business operations to support their ambitious growth plans.

    The goal was to implement an enterprise-wide and completely integrated business solution where data processing was done online using one core database, to improve efficiency and reduce errors. Prima proved to be the perfect partner.

    Prima’s software and wealth of industry knowledge delivered ERP solutions that are agile, fully scalable and designed to meet Mulberry’s unique requirements.

    IMPACT

    As part of a substantial change programme, PrimaNet replaced all of Mulberry’s operational systems including retail, merchandising, wholesale and distribution, planning manufacturing and sourcing.

    The PrimaNet Repairs application which was developed with Mulberry enables them to manage and control leather goods restorations, repairing customers cherished products and dealing
    with any goods damaged in transit or in store – ideal for big ticket items and a great way to support the brand’s sustainability efforts.

     

    LET'S GET STARTED

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      • PRIMANET HAS DELIVERED A SCALABLE SYSTEM TO SUPPORT MULBERRY'S GROWTH AND DEVELOPMENT.
        DISCOVER MORE & DOWNLOAD CASE STUDY.

      DOWNLOAD CASE STUDY HERE

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