With fashion pieces inspired from the catwalks, Forever Unique has fast become a key player in the high-end fashion and evening dress market. Now in its tenth season of trading with a reported turnover of £10m, the brand is in the process of diversifying its product ranges. The brand released plus-size and swimwear collections this spring and will launch its footwear collection later this year.
Forever Unique has now a flourishing eCommerce channel (through both its own web shop and various ecommerce sites such as ASOS) which is complemented by a strong performing wholesale and distribution channel, both of which are providing excellent growth across the UK, European and International markets. The brand has also seen great success in the US prom market and has responded to it by opening three showrooms in Miami, Los Angeles and New York.
Driven by 40% export, Forever Unique will use forward ordering to keep up with high demand from China, Spain, the Middle East and the US and give international buyers the opportunity to place earlier orders.
Having struggled with previous IT systems, Forever Unique’s confidence in IT as an enabler of business growth has turned around completely since implementing PrimaNet from Prima Solutions across the business two years ago.
Able to identify real business benefits, Sumit Jairath, Head of Operations at Forever Unique is confident that PrimaNet has been the right investment to support their business objectives in the UK and to break into international markets, and comments: “International expansion is a tough challenge and having the right operational capabilities to support our international operations is vital to ensure the delivery of our objectives. The PrimaNet system has played an important part in our growth plans from the start and we are delighted to have selected Prima as our partner.”
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