Business News

OUR CUSTOMERS IN THE NEWS: A SECOND STORE OPENING IN PARIS FOR MATERNITY BRAND SERAPHINE

British maternity brand Seraphine has opened its second store in Paris, one year after it opened its first shop in the city. The new 1,000 sq ft store near the Champs-Elysées is Seraphine’s ninth and a third is already being planned for 2019.

Established in 2002 with a flagship boutique on Kensington High Street, Seraphine provides stylish, high quality maternity fashion with an ever-growing celebrity following.

A growing global success across the UK, USA and Europe, saw Seraphine deservedly win The Queen’s Award for Enterprise in recognition of their achievements in international trade.

The brand’s Paris-born founder, Cecile Reinaud, reportedly said the prospect of Brexit had not made international expansion less likely and she remains confident in growing the business on the continent with a strong euro against the pound.

Filings at Companies House show Seraphine’s turnover for the year 2 April 2017 was £15.87m, up from £13.78m in 2015/6.

Read the full Drapers report here

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