UK luxury brand Mulberry has just announced a new global partnership with Farfetch to support its international Omni-channel strategy. The company has been opening major new physical stores recently but online remains a key part of its growth strategy.
The company said it’s partnering with the giant luxury e-tail platform “on a global concession basis, enhancing the brand’s direct-to-consumer model and strengthening its international presence.” This move could prove transformational for the brand, putting it directly in front of a huge global luxury audience.
Thierry Andretta, Mulberry CEO, said: “Farfetch is the leading global technology platform and this partnership is a significant development for our international growth strategy which will help us to reach our target audience globally.”
Read the full article on Fashion Networks website here
To find out more about Mulberry, visit their website here
To find out more about Farfetch, visit their website here
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