Business News

OUR CUSTOMERS IN THE NEWS: CHARACTER WORLD UNVEILS PARTNERSHIP WITH EPIC GAMES

Congratulations to our customer, Character World on their recent partnership with Epic Games to launch a new Fortnite Bedding & Accessories range.

Originally released in July 2017, Fortnite is the action building game from Epic Games that lets you drop into a massive 100-player PvP Battle Royale or team up with friends in a co-op campaign to Save the World against a horde of monsters. It has become one of the most popular online games with more than 40m people downloading and playing it across the globe.

The new Fortnite-branded collection will feature duvets, cushions, fleeces and selected accessories for both adults and youths.

Danny Schweiger, MD, Character World LTD, said: “We are thrilled to partner with Epic Games to create our range of Fortnite home textiles for all our European retailers. Character World is well-known for bringing iconic brands to homes across Europe and this range will be a true celebration of Fortnite’s global and cultural significance.

“Fortnite is a must-have brand that can only get stronger and stronger thru 2019 and beyond. At Character World we will endeavour to maximise all retail opportunities with our innovative products and designs,” he added.

“Our players have such passion when it comes to Fortnite. Partnering with Character World gives us the opportunity let them make it part of their home lifestyle,” added Mark Rein, co-founder of Epic Games.

The collection will be available for purchase from retailers throughout Europe next year.

The partnership was brokered by IMG, Fortnite’s exclusive worldwide agency for consumer products licensing.

Character World was founded as a family business in 1998 by Tommy Schweiger and his son Danny with Mark Schweiger joining the business in 2002. The business goes from strength to strength with the backing of private equity company Palatine since December 2014.

To find out more about Character World, visit their website here

If you would like to learn more about the services Prima Solutions can offer you, call us on +44 (0)1509 232200