Established in Norwich in 1792, Start-Rite is the UK’s oldest children’s shoe company. Renowned for their heritage, quality and timeless designs, Start-Rite carried out the first ever nationwide survey of children’s feet in 1943 to transform the way children’s shoes are designed and fitted, introduced multi-width fitting footwear in half and whole sizes and received the first Royal Warrant for children’s shoes in 1955.

The company has developed over 24,000 child-shaped age specific lasts to evolve with the constantly changing nature of children’s feet; from first-walking to early teens. Start-Rite shoes retail through a network of over 400 independent and multiple retailers across the UK and internationally.

In early 2018, the company undertook a complete brand re-launch, updating the famous Start-Rite twins logo which has been part of the brand for more than 80 years, updating their website, re-categorising the product ranges and investing in new infrastructure and a large
scale brand awareness campaign.



Working in partnership, Prima Solutions have taken a key role in the re-branding and logistics revamp. Implementing wholesale internet-based ordering, accounting and a full location based warehouse management system in addition to their existing suite of software to drive efficiencies and improve their customer service.

Find out how we played a key role in the company's re-branding & logistics project