Forever Unique

Forever Unique has fast become a key player in high-end fashion, with a modern and glamorous following of celebrities such as Kim Kardashian, Una Healy and Lucy Mecklenburgh. With further exposure in top fashion magazines like Elle and Look, Forever Unique is renowned for original designs, luxurious fabrics and beautiful detailing. The business continues to expand it’s brand and market presence with a flourishing eCommerce channel, which is complemented by an expanding wholesale and distributor channel – both seeing excellent growth in the UK and abroad.

With increasing growth and success, Forever Unique realised their systems at the time were not best placed to keep up with their changing demands, after which they decided to partner with Prima Solutions in 2011. From the outset, we worked very closely with Forever Unique in a true partnership approach to understand their requirements, as well as the potential for new software and processes using our specialist knowledge and experience. Combined with Forever Unique’s expertise for their niche market segment, people, customers and operations, a professional team approach led to a smooth and successful implementation.

Since implementing PrimaNet, Forever Unique’s confidence in IT as an enabler of business growth has completely turned around. Their business has seen real benefits and our software fully supports their objectives to break into new international markets.

Using PrimaNet, Forever Unique have a real-time view of their processes, ensuring smooth operations and tighter stock control, in terms of both planning the required levels and subsequent management of availability for stock and forward orders. Access to accurate, relevant and immediate information is also a key component in delivering Forever Unique’s high class, personalised service. Additional benefits as highlighted by the team at Forever Unique include automated and efficient despatching and invoicing, optimised stock planning and a competent Trade Web Ordering facility.

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“We met with the Prima Solutions team at a retail exhibition and they immediately stood out from every other supplier. The application is specifically focused on the needs of a multi channel clothing business such as ours and the Prima team clearly demonstrated a genuine understanding of the market sector and of our particular business issues.”


“International expansion is a tough challenge and having the right operational capabilities to support our international operations is vital to ensure the delivery of our objectives. The PrimaNet system has played an important part in our growth plans from the start and we are delighted to have selected Prima as our partner.”


“After previous negative experiences with other suppliers, we were scrupulous in our decision process before deciding to work with Prima and in no way have we been let down or disappointed. We’re all really impressed with the professional approach taken both during the implementation phase, as everyone we have worked with at Prima has been able to quickly understand the intricacies of our business across the board – from sales and procurement through to fulfilment.”