Forever Unique

Forever Unique

Established by Seema Malhotra and her husband Sandeep in 2008, Forever Unique has paved the way for accessible and affordable  designer fashion. With pieces inspired from the catwalks, Forever Unique has fast become a key player in trend-setting fashion, specialising in ladies occasion wear.

The brand has a keen celebrity following with social media profiles featuring outfits worn by Holly Willoughby, Mel B, Nicole Scherzinger and many more!

Initially developed as a capsule collection of 10 pieces, within one week the designs had completely sold out!
Now trading for over a decade, Forever Unique has continued to expand its brand and market presence, with clothing collections now featuring over 200 pieces.

Following a key period of growth and success in 2011, the team at Forever Unique realised that their existing systems and processes would not be able to keep up with the quickly changing demands that they were experiencing.

Because of the specialist nature of the fashion market, Prima’s industry specific modular based software and renowned partnership  approach was chosen to not only upgrade the existing business systems but also take the opportunity to roll-out effective new processes across the business.

Prima has worked closely with Forever Unique from the start; gaining an understanding of their key requirements and challenges, supporting with advice and pragmatic solutions and then jointly identifying the elements of the business that could be improved through the implementation of both new software and new processes.

Find out how Forever Unique transformed their business systems and processes