Nowhere is this more apparent than within the fashion, clothing and footwear market sector.
Whilst emerging technologies have been a key enabler, the growth in multi-channel trading has been driven by consumer demand as they continually search for easier, more convenient ways to browse and shop. Similarly business to business trading is also benefiting from the availability and application of this technology. Simply put, purchasers want to be able to buy more easily and vendors need to be easy to do business with.
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PrimaNet is an industry specific software package solution specifically designed for the clothing, footwear and accessories sector, which can be easily configured to support the unique requirements of your business in order to ensure you retain your competitive edge. The system embraces the concept of true multi-channel processing with a fundamental design based upon a single view of both product and customer across all channels. This facilitates the tracking of all activity across each and every channel including wholesale, retail, concessions, eCommerce, customer services/mail order and business to business web processing.
This real time view of your entire business enables you to understand more about your customers and their buying habits. When do they tend to buy, what do they buy, what is their average basket value, how often do they return goods, which promotions and/or campaigns do they respond to etc.
Accurate, relevant and immediate information related to each individual (or business) not only provides a platform for more targeted communication with each customer, it is also a key component in delivering a high class, personalised service.
"We met with the Prima Solutions team at a retail exhibition and they immediately stood out from every other supplier. The application is specifically focused on the needs of a multi-channel clothing business such as ours and the Prima team clearly demonstrated a genuine understanding of the market sector and of our particular business issues."