Primanet

Integrated Multi-channel Business Systems

One of the biggest challenges facing multi-channel vendors is managing and forecasting sales and stock. Each channel must be stocked to maximize the sales opportunity for what are often seasonally limited products. Using a purpose-built multi-channel software solution like PrimaNet®, enables better management information, decision making and customer relations. It can also help improve stock management, cash flow and communications, as well as reducing costs.

For Prima Solutions and our customers, multi-channel retail is all about optimising customer access to products and brands through their chosen sales channel, supported by a single view of stock.  Customers may choose to buy the same brands through different channels at different times but, regardless of where the customer shops, their experience needs to be consistent and seamless, thereby reinforcing the brand.

Optimise Sales, Stock and Profitability

Prima’s approach to multi-channel business management is to provide clients with a single stock management system that controls allocation across all channels. Prima Solutions delivers high quality multi-channel business software solutions to a growing list of customers in the Fashion, Footwear and Accessories market, who sell their products across own retail stores, online stores, home shopping, wholesale and franchise channels. PrimaNet®, is used by our customers to improve multi-channel efficiency, productivity and stock visibility. These include Mulberry, Joules , Church’s Shoes, Start-rite, Wolsey, One Small Step One Giant Leap, Banner, Peter Werth, John Smedley and Loakes.

We believe that best practice processes and integration enables our customers to run their businesses more effectively. We are able to fully support a company’s existing multi-channel business strategy and work closely with them to help refine it. Some customers have added a multi-channel strategy after implementing traditional Wholesale/Retail applications with us and we have, again, worked closely with them to evolve their systems and fully support their multi-channel business activities.

The Perfect IT Fit for Multi-Channel Fashion Footwear & Accessories

At Prima, we treat our customer’s multi-channel operation as one business—operating over several channels.

  • Demand Planning: Forecasts can be built across each channel, then consolidated into overall demand.
  • Supply Chain: We can provide a consolidated view of Supply Chain Management, and still provide visibility across all channels.
  • Stock Management: Customers can react quickly and re-allocate stock according to the changes in demand across each channel.
  • Reporting: Customers can easily measure revenue and margin performance across channels.

“Our system means that we can operate with a very low stock holding of the rarer fits to the extent that we can sell right down to the last pair. Because everything happens in real time, it gives a true picture of stock holding and there is no risk of us selling items that are not actually available.  As a business this means less of an admin overhead in having to check stock and potentially disappoint customers.” 
Start-rite


“The system is a perfect fit for a multi-channel footwear business such as ours, and their reputation inthe industry is second to none. We’ve been very impressed with the professional, speedy approach toimplementation, and their attention to detail has been very refreshing. This system will form the bedrockof our future growth.” 
Terra Plana