Henri Lloyd

Established since 1963, Manchester-based Henri Lloyd is the original British sailing brand and market leader in technical clothing for sailing and lifestyle. Popular among sportsmen and Olympic athletes, the brand has paved the way by setting the standards of modern sailing.

Operating as a true multichannel business, Henri Lloyd has seen great success over the past few years and is positioned for further growth. This has included the opening of new stores and concessions globally, coupled with an expanding ecommerce channel.

The company required a system capable of supporting the growth plans for it’s multichannel business and as a result selected PrimaNet to manage all of their operations, allowing for a single stock holding across all channels. Our specialist system will therefore become a major component of their daily operations, providing a platform that will support Henri Lloyd’s continuous quest to “push the boundaries of style and technical innovation”. Pioneering the development of fabrics and garment design for more than 50 years, technical innovation is critically important to Henri Lloyd. As a result, they required an IT solution that will provide tighter control across all channels but also drive significant improvements to product development.

Henri Lloyd are also the Official Technical Clothing Supplier and Official Merchandise Partner of the Land Rover BAR Team, led by Sir Ben Ainslie. Sir Ben is the most successful Olympic sailor ever, and previous winner of the America’s Cup with Oracle Team USA. With Sir Ben’s focus and determination, the team is attempting to #BringTheCupHome to British shores for the first time since 1851.

“The PrimaNet solution will add tremendous value to our business in terms of process management, information availability and of course, customer service. We’ve chosen to work with a supplier who really understands our sector and the true value of partnership. We have a great journey in our sights!”


“Henri Lloyd is a great company to work with and a great name to have on our client list. I am delighted that they have chosen to work with us. We will do all we can to help them achieve their goals”.