Since 1980, Edward Green has been handcrafting gentleman’s shoes made of the finest quality calfskin. From humble beginnings in a small factory in Northampton, the company quickly gained a reputation for making the finest shoes in England. Each craftsman is trained to have a passion for the greatest quality of excellence when making each and every pair, therefore taking several weeks for a number of teams of skilled craftsmen to produce to uphold Edward Green’s exceptional reputation.
Operating through a well-established distributor channel and two high class retail stores, the business continues to focus on quality in terms of materials, craftsmanship and customer service. A growing business that understands the value and importance of service, Edward Green chose to partner with us to implement a new Customer Services application to manage the retail division of their business.
As well as providing point-of-sale functionality and a customer ordering point, our Customer Services solution provides instant access to information which allows Edward Green to instantly review individual customer details in a single screen. The information provided includes current orders, buying history, preferences, correspondence etc. and ensures that Edward Green get to know their customers as individuals.
“We needed a business system to support our retail operation and having looked at a number of point-of-sale applications, we then met up with Prima Solutions. Rather than simply talk about point-of-sale, they listened to our requirements, carefully and thoughtfully questioned our needs and very quickly we jointly recognised that what we were really asking for was a solution that could help manage our customer requirements and improve the service we could offer.”
EUAN DENHOLMHEAD OF BRAND AND BUSINESS DEVELOPMENT
“The PrimaNet solution adds tremendous value to our business in terms of process management, information availability and, of course, customer service. In Prima Solutions, we work with a supplier who really understands the footwear sector and the value of true partnership.”