Primanet

CRM

Making the most of existing customer relationships and maximising the opportunity to build new ones is essential to business survival and growth. The customer services module provides key customer, product and sales information which allows you to deliver outstanding levels of service to your most valuable asset - your customers. As an extension to this, the Prima Solutions' CRM module provides a secure, centralised repository for customer data that will help you identify, target and atrract new customers. Offering custom designed mailing and call lists based upon collated and controlled industry information, CRM creates and manages new customer marketing campaigns, tracks and measures the effectiveness of those campaigns, tracks the progression of new opportunities and continually gathers new data upon which to refine and re-run campaign.

Key Benefits

  • Empower employees with consistent, up-to-date information
    on customers, producs and sales
  • Build mailing/call lists using powerful record selection tools,
    to target prospects effectively
  • Track, manage and measure the effectiveness of sales and
    marketing campaigns
  • Dynamically combine raw sales information into structured,
    meaningful, sales analysis views
  • Improve service through better knowledge and awareness of customer needs
  • Track sales opportunities through a clearly defined and managed sales cycle

Key Features

  • Sales Automation and Analysis
  • Direct Marketing
  • Telemarketing/Telesales
  • Account/Opportunity Management
  • Task Management
  • Customer Service/Intelligence
  • Easy to use Interface
  • Scaleable
  • Networked or Web-enabled
  • Integrates with MS Office
"For us the customer experience is paramount and there is no doubt that the implementation of PrimaNet will allow us to operate much more efficiently in key areas, ultimately improving our speed of service and the quality of information for our customers."
Managing Director, Wolsey