Prima Solutions

Prima Solutions and CARE International have been working together since 2005 to provide the Prima Solutions Adventure Challenge. A multi-activity challenge which helps contribute to the fantastic work that CARE International carries out in helping people find routes out of poverty in some of the world's poorest communities. The Challenge consists of mountain walking, canoeing and cycling and is updated each year, incorporating new locations in the most stunning parts of the UK, which have included the Lake District, Snowdonia and now the Brecon Beacons.

Prima Solutions first expressed interest in sponsoring an event for the clothing and footwear industry having participated in a CARE 3 Peaks Challenge in 2004. Prima and CARE both felt that there was a good opportunity to run an event for this sector, giving participating companies an opportunity to network with peers, have an excellent team building experience, many of the companies taking part already directly or indirectly impact on developing countries, so CARE has been seen as a very good fit for the industry.

Over 40 teams have taken part to date including high profile names such as Hugo Boss, Timberland, Marks & Spencer and Mulberry, and to date the event has raised over £200,000 for CARE International. We're hoping that 2011 will be a great year for this event with faces old and new taking up the challenge.